Welcome to Beijing 2022

04/02/22 - 20/02/22

Our Swedish heroes came home with 18 medals and our incredible TV broadcasts reached over half of Sweden's population. The broadcasts on Discovery have attracted millions of viewers and the first Olympic week was the next largest share for us ever.

Now we are aiming for a successful 2022 and look forward to an Olympics on European soil 2024 in Paris.

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New champions, more drama and real emotions

We have hardly had time for the dust to settle, everyday life to return and the tears of both joy and disappointment to dry after the dramatic moments we witnessed during the Olympic games of 2021 before it’s time to gear up for the next Olympic Winter Games. On 4-20 February, the 24th Olympic Winter Games will be held in China.

Beijing hosted the 2008 Olympic Games and when the Olympic Winter Games are held there it will be the first time a city has ever hosted both a Summer and a Winter Olympics. As at the Tokyo 2020, the Olympic winter games are being renewed by introducing seven new disciplines. A total of 109 medals will be distributed among the 2,892 athletes, 45.5% of whom are women.

We are still living in extraordinary times and therefore believe that the world needs to rally around the hope of new champions and the drama of finals, so we hope that the olympics and their message of hope, strength and togetherness can be a light in the tunnel as individuals, societies and businesses continue to recover.

Because The Olympic Games are unique. They bring together the leading athletes in the world to compete for gold and the honour of calling themselves Olympic Champion. The Olympic Games are a time for heroes and heroines, an occasion for moments that bring us to the edge of our seats.

We at Discovery are ready to present the Swedish people with new champions, as well as drama and entertainment. We hope and believe that you will want to embrace the Olympic spirit and team up with us to make The Olympic Games a popular and entertaining celebration.

In uncertain times, we need The Olympic Games more than ever before. It’s time for real emotions.

Niklas Lindberg
Sales Director

SUMMARY TOKYO 2020

THE OLYMPIC GAMES IN 2021

The Olympics in Tokyo 23/7 – 8/8 2021.
205 nations, 11,325 athletes.
There were 33 sports with a total of 339 events at the Games.
Tokyo 2020 were broadcast exclusively on Discovery Networks (Kanal 5, Kanal 9, Eurosport 1&2 and Discovery+).
Over 3,500 hours of Olympics were produced.

NINE SWEDISH MEDALS IN TOKYO – SWEDEN HITS ITS TARGET!

Sweden leaves Japan with nine Olympic medals.
Three golds and six silvers.
A total of 40 top ten finishes.

”The goal was at least eight medals and we have been close to getting even more than the nine we took,” says squad leader Peter Reinebo.

GREAT INTEREST IN TOKYO 2020

We are very pleased with the great interest that was shown in the Tokyo Olympics! It exceeded our expectations in both the linear and digital channels.

Kanal 5 is the biggest TV channel in all sales target groups and 3+ (AD).
DNS is the largest broadcaster in all sales target groups and 3+ (AD).
Kanal 5 has the highest daily reach in the A/M 25-59 and 30-64 age groups, and is equal with TV4 in the female target groups.
DNS has the highest daily reach among TV broadcasters in the sales target groups.
The Olympics are pushing linear TV viewing.

DNS provides both linear and digital.

STATISTICS TOKYO 2020

TOKYO 2020 – SHARES OF SALES TARGET GROUPS

Kanal 5 dominates during the Olympics and is the largest TV channel.
Together with Kanal 9 and Eurosport, between 33%-43% of the viewing in the different target groups.

DNS is the largest TV broadcaster during the Olympics.

TOKYO 2020 – DAILY REACH

Kanal 5 has the highest daily reach in the A/M 25-59 and A/M 30-64 age groups, and is equal with TV4 in the female sales target groups.
DNS has the highest daily reach in all sales target groups.

TOKYO 2020 – TOTAL REACH*

Tokyo 2020 reach a total of 5,045,000 viewers (3+)*, or 50% of all 3-99 year olds.

SPONSORSHIP	PRICE
GOLD PACKAGE	3,900,000
Visible during all sponsor sequences, around 3,900 TRP in M25–59 CPP:	1,000
SILVER PACKAGE	1,200,000
around 750 TRP in M25–59 CPP:	1,600
BRONZE PACKAGE	510,000
around 300 TRP in M25–59 CPP:	1,700
Net prices per sponsor package. Film clip durations of five seconds – based on one of four sponsors.  TRP is based on estimates and is not guaranteed. OTHER INFORMATION:  Sponsorship purchasers will receive a 10% discount on an advertising spot purchase during the Olympic Winter Games.  (RBS) – cannot be combined with other discounts. Production included in the price.
Subject to changes

Commercial spot offer Beijing 2022

TARGET GROUPS	CPT NET*	CPP30 NET*
Men/women 25–59	135	6,384
Men/women 30–64	127	5,742

Women 25–59	326	7,550

Men 25–59	244	5,888
Men 30–64	243	5,545

* The net prices are based on a film duration of 30 seconds.  In the case of any adjustments of universal size, CPT applies.
Subject to changes

DISCOUNT CATEGORIES (SEK)	DISCOUNT
Annual contractual customer MSEK 3–7	5%
Annual contractual customer MSEK 7–12	8%
Annual contractual customer MSEK 12–20	10%
Annual contractual customer MSEK 20 and IOC Top Sponsors	15%

New customer**	5%
Main sponsor	10%
Other sponsors	5%

** Has not advertised on Discovery Networks since 2017.

Price SEK
RBS price for 1 TRP based on film duration of 30 seconds.

Subject to changes

Recommended split by channel and daypart

Spot
K5: 82%
K9: 15%
ES1: 2 %
ES2: 1 %

Spot
50/50

Regional commercial spot offer Beijing 2022

A national scope – A regional opportunity

Our regional advertising spot packages make it possible to adapt advertising depending on the geographical location. You can adapt your message to a number of our 19 regions, or increase your presence in strategically important areas to reinforce your campaign. This is a well-targeted and cost-efficient solution.

Advertising spot package 17 days 4 Feb-20 Feb 2022

RBS – All packages will be sold as RBS and delivered during the Olympic Games.

Advertising spot packages – Choose between 100 TRP, 200 TRP, 300 TRP or as desired

Prices – We reward early bookers and advertisers interested in being visible in multiple regions. Contact us at Airtime Sales for a quote

Early booking discounts
Bookings made by no later than 19/11/2021 – 10%
Bookings made by no later than 15/12/2021 – 8%

Discounts when buying 
At least 3 non-metropolitan regions – 5%
 At least 6 non-metropolitan regions – 8% 
Metropolitan packages (Stockholm, Gothenburg, Skåne) – 8%

The discounts
Applies to film clips of 20 seconds or shorter 
Cannot be combined

Contact us
For more information, prices and answers to questions, please see our website:
https://airtime.se/vara-annonspaket/os-i-peking/

Subject to changes

FAQ

Where will we be showing the Beijing 2022?

Kanal 5 will be our main channel for broadcasts from the olympic winter games. We will also have a lot of coverage on Kanal 9, and on discovery+ viewers can choose what they watch and when they watch it.

When and how will the advertiser appear as a sponsor?

The advertiser will appear in the sponsorship break along with the other advertisers that have purchased Olympic sponsorship.

How many sponsorship places are there in total for the Olympics?

That depends on how many advertisers buy the various packages. For the silver and bronze packages, there will be a maximum of 2 sponsors from the same segment.

When and during which disciplines/events will the advertiser appear as a sponsor?

There is a mix of all disciplines and events, depending on the type of sponsorship package the advertiser has purchased.

How are the sponsorship sequences designed?

DNS will use an RBS structure. Unlike our usual programme formats, an Olympic theme will be produced around all the logos, so that there is a common thread and a link to the Olympics. The advertiser’s film clips will last for 5 seconds.

How are the sequences produced?

DNS is in charge of the production of the film clips and sponsor sequences. The material is submitted to DNS, which in turn liaises with the IOC.

What material may the advertiser display?

Packshots and logos.

What can be written in text and what can be communicated in VO?

The advertiser may use text and VO that is in line with BLM. All material must be approved by the IOC. The important rule is that it should be a product description and not a sales pitch or pushing the making of a purchase. Note that the film clips have a duration of 5 seconds, so they should be short and concise.

Will it be the same VO for all sponsors?

Yes. DNS will choose a male or female voice.

Can a non-Top sponsor use active athletes in its advertising spots and sponsor films?

Yes, as long as the film/campaign has been running on DNS and/or another media platform (SOME, YouTube etc.) at least 90 days before the start of the Olympics and the film is approved by the IOC

Deadlines

	the Olympic Games RBS	the Olympic Games Sponsorship	Other RBS	Discovery+
Opens	Opened	Opened	4 Jan	20 Nov

Closes	7 Dec	3 Dec	12 Jan	Open until further notice

Deadline: Delivery of films	15 working days before the start	DNS handles this	15 working days before the start	15 working days before the start

Subject to changes Cancellation policy: 15 workdays

Tendering and sales procedure

TENDERING PROCEDURE
The Olympic Partner (TOP) Programme comprises companies that contribute to organising the Olympic Games. These TOP sponsors enjoy a Right of Protected First Negotiation, which means they have an option to purchase one or all of the commercial opportunities associated with broadcasts from the Olympic Games.

This option is valid for the product or service segment in which the TOP sponsor has been granted exclusivity rights by the International Olympic Committee. The period of the Right of Protected First Negotiation is 15 working days. In cases in which no agreement is reached with the TOP sponsors, Swedish Olympic Committee sponsors and other advertisers have the right to purchase the commercial opportunities.

SALE OF SPONSORSHIP RIGHTS
A purchase order can be placed before the Right of Protected First Negotiation period expires. This is then binding. After 15 working days, the purchase is confirmed by Discovery unless a TOP sponsor has chosen to exercise its right in the same product or service segment.

BE PART OF
THE ACTION

WELCOME TO
THE GAMES

For commercial business opportunities, please contact
Niklas Lindberg, Sales Director
niklas_lindberg@discovery.com
+46 733 683 294